Meet the team
Meet our dynamic team of hard-working and passionate individuals who share a desire to positively contribute to the social care sector and the lives of those accessing care. Each member of our team plays a crucial role in shaping our company’s success, together we form a collaborative group committed to innovation and driving public sector improvement. Get to know the faces behind our product and discover the diverse talents that drive our collective ambition.

Annabelle Atkin
Group CEO
Dedicated to the betterment of the delivery of local public services through sharing best practice, knowledge, and lessons learnt. I oversee the daily business operations of the iESE group and help to make our collective vision a reality.
Cheese & onion crisps, Disney and my Labrador Cooper.

Sherif Attia
Director of Delivery & Design
About Me
Passionate service designer focused on ensuring care services are well-funded, sustainable, and delivering excellent outcomes for residents and families.
I believe in challenging the status quo and reimagining our approach to public service design and delivery. I lead on all things operational, and design related.
Couldn’t live without
Sauna, stretching, asian food, friends and family.

Craig White
Commercial Director
Leads on all things commercial. Focused on creating a fair and sustainable care market, and maximising value for all of our customers.
Family, Sky Sports and good food in large quantities.

Chris McColgan
Marketing Manager
A highly agile and creative professional with a passion for marketing, and a penchant for problem solving. I provide technical marketing expertise to CareCubed and help them reach the decision makers who can make sustainable care a reality.
Formula 1, Dungeons & Dragons and Sci-Fi

I am passionate about supporting the sector to secure sustainability for all to achieve the best outcomes for individuals requiring health & social care placements. Ensuring Local Authorities and Providers are able to utilise CareCubed to it’s fullest to deliver high quality care at a fair cost.
Friends and family, travel, and the outdoors
Jess Hazlitt
Account Manager

Nik Jones
Business Development Manager
I love to spread the CareCubed message across the sector, showcasing the wide range of benefits our fair and equitable care-costing tool has to offer. I also support a high level of our Council & Provider customers throughout the year, ensuring they are getting the very best of CareCubed.
Adventures with my family & beers with my friends.

Bernadette Nartey
Implementation and Improvement Manager
With a background in law and a passion for effective communication, I excel as a negotiator who thrives on achieving win-win outcomes. My legal expertise enriches my negotiation skills, ensuring thoroughness and evidence-based strategies in every discussion. I take great satisfaction in supporting Local Authorities to gain confidence using CareCubed, negotiating, handling difficult conversations, as well as driving public sector improvements.
The love of God, family and my phone

Lydia Wootton
Product Owner
My goal is to empower our users by ensuring they have the best tools and support to succeed! I develop our CareCubed training and support materials and lead on the twice annual data version updates. You may have seen me in our User Forums which i run on a monthly basis for our CareCubed users.
The cinema, sushi and bubble tea.

Lexie Colston
Support Analyst
Support analyst resolving technical issues, guiding customer onboarding, and managing training bookings for CareCubed. My goal is to ensure a seamless and customer-friendly experience in all aspects of support.
The gym, friends & family and the pub!

Ruth Muncaster
Implementation and Improvement Officer
About me: I’m committed to improving services, championing personalised care that promotes each person’s strengths and aspirations. Understanding costs reveals how care is structured and prompts vital conversations with providers and partners. It’s a pleasure to promote best value and better understanding of accommodation-based support.
Family and friends, climbing rock, coffee and curry!

Ashleigh Searle
Implementation and Innovation Manager
Passionate about utilising lived and learned experience to improve services for our children and young people, championing innovation and developing best practice across the sector. Excited to support our partners to commission best-value, high quality, and outcomes focused services to support the children and adults we serve.
Co-production, carbs, and a good amount of sleep

Thomas Burgess
UIUX Designer
Dedicated to the UIUX world, researching, designing and testing new methodologies to improve the look and feel of everything CareCubed. I also support the companies graphic design ensuring brand consistency and continued development.
Football, Sunny Holidays and Electronic Dance Music

Nicola Quinn
Content & Project Coordinator
Passionate about sustainable public sector development. A writer, storyteller and communicator with a passion for liveability. I write case studies, cover CareCubed & iESE blogs, social media and aid with thought leadership. I am itching to help build a sustainable public sector with best practice that benefits everyone.
Coffee, books and a lot of plants.

Alannah Dalby
Business Analyst
Curious, energetic, and always up for a challenge! I’m a Business Analyst who loves bringing ideas to life, collaborating with great teams, and making a real difference for people and communities. If there’s a problem to solve or a product to shape, I’m all in – let’s make things better together!
Sports, animals, friends and family

Diana Sherwood
Associate Consultant
My focus is on driving efficiency and effectiveness by upskilling teams nationwide. I believe that connecting professionals is the most powerful way to boost commissioning learning and achieve great levels across all Social Care services. My commitment is to ensure we always maintain high standards and deliver quality services to our communities.
Laughter and music

Jim Weir
Associate Consultant
Helping our customers make the most of the tool, understanding how care works and how costs are structured through training and support. My aim is to help our customers achieve fair costs of care that meets the needs of the people we support.
Google translate, travel adventures and cheese.

Rehan Ahmad
Software Quality Assurance Engineer
With a background in full-stack web development, I bring a developer’s mindset to quality assurance bridging the gap between creation and perfection. At CareCubed As Software Quality Assurance Engineer, I apply Agile methodologies to design QA strategies that go beyond testing, focusing on risk prevention, process efficiency, and user-driven quality. My hands-on coding experience helps me understand system logic deeply, making it easier to anticipate issues before they surface. I’m passionate about building reliable products and embedding a culture of quality across every stage of delivery.
A good cup of coffee, meaningful conversations, and the thrill of solving a tough tech challenge.

John Courouble
Data Lead
Having worked in and on behalf of local government for over 20 years across a range of data, strategy, and communications roles, I am keen to support further development of data sources, insight, and tools for commissioners and providers.
A cat, a well stocked kitchen, and a way of keeping them apart!
I have cycled from Oxford to Cambridge
Careers
iESE Innovation Ltd develop and supply systems to support a fair and equitable health and social care market. We are a truly unique organisation, as a not-for-profit social enterprise, we work in partnership and support the public, private and third sector.
Our products and services are used by councils, health organisations and care providers to ensure fair pricing, transparency, collaborative relationships all underpinned by robust data and decision-making tools.

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